Vlan – My Place Is Like Hell

Client: Vlan
Brand/Topic: Vlan Immo
Date: 2009
Region: Belgium

Our mission
Raise brand awareness of vlanimmo.be as an online channel to search for real estate.

Target audience
People considering to move from their place

Our approach
We developed a series of small movies which were broadcasted on the internet on a daily basis over a period of one week. Each movie shows the devil, constantly annoyed by the place he’s living in. The pay-off was some good advice from Vlan Immo: “Your place is like hell? Move!”

The movies were broadcasted on youtube and on Vlan’s blog. We gave the devil a Facebook page where people could post messages mentioning the messy place they were living in. Online bannering and seeding were used to attract visitors. The name Vlan was never mentioned while promoting the movies.

Initially the idea was to also have these movies broadcasted on television after the online campaign.

Media used

  • Campaign webpage on vlamimmo.be
  • Emailing
  • Online banners
  • Facebook profile pages
  • Blog
  • Movies
Services Provided

  • Strategy
  • Art direction
  • Copywriting
  • Graphic design
  • Web design and programming
  • Movie production
  • International account and project management