Visit Britain – The Royal Guard Cheeeese Game

Client: Visit Britain, Eurostar, Holiday Line
Brand/Topic: London
Date: 2007
Region: Belgium

Our mission
Create an advergame to remind people that London is a fun, entertaining destination that is not to be overlooked.

Our approach
We build a game that took its cue from a brand of English humor and invited people to get a royal guard to laugh. Participants could win a trip to the British capital. The game was inspired on the Mastermind game.

A viral movie featuring a Royal Guard laughing was launched on youtube. The movie is still booming today with more than 1.500.000 views.

Media used

  • Website with contest
  • Viral movie on Youtube
  • e-Mailing
Services Provided

  • Art Direction
  • Copywriting
  • Webdesign & programming
  • Film production
  • Account & Project management