Unilever – How “M” Are You?

Client: Unilever
Brand/Topic: Magnum
Date: 2006
Region: Belgium

Our mission
Create a viral campaign to promote the Magnum brand.

Target audience
Mainly women

Our approach
All women grow up dreaming of their prince charming, only to be find out later on that he does not exist. We decided to let them take some revenge, or at least let them take things in their own hands. On a website, women could test their “M” attitude on a series of seduction tricks, performed by a man. After each video women could decide how they would react (angry, open, softly, surprisingly). After performing a series of reactions, women could discover their attitude towards men.

Men could test if they still had what it takes to seduce women by selecting a series of movies from a preview list and by testing them out on a woman. As a response, she could react to each of the seduction tricks and send the results back to the seducer.

Media used

  • Campaign website
Services Provided

  • Art direction
  • Copywriting
  • Web design and programming
  • Movie production
  • Monitoring of online statistics
  • Account and project management