Missing Children Europe – Hotline 116000

Client: MCE – Missing Children Europe
Brand/Topic: Missing Children and the hotline 116000
Date: 2009 – 2011
Region: Europe

Our mission
Missing Children Europe (MCE) is the European Federation for Missing and Sexually Exploited Children, created at the EP in 2001. The federation now represents 23 NGOs from 16 EU Member States. The importance of a European approach is not easy to communicate, but fundamental for the wellbeing of children. Early 2009 Cherry and Cake helped promote “116000”, introduced by the European Commission as the European telephone number for missing children.

We provided the concept and strategy for a viral movie to raise government institutions’ awareness towards missing and sexually abused children. In addition we developed the supporting website and MCE’s corporate website. The core function of the latter is a presentation of Missing Children Europe as a sound and professional organisation, which is trustworthy but needs support from partners and stakeholders. Since MCE wants to sound friendly and protective, yet professional and sound, the challenge was to successfully establish this brand image online seducing the general public and the authorities while fitting with the look and brand of MCE developed by Base Design.

Target audience
General public and the authorities

Media used

  • Corporate Website
  • Banners
  • Hotline 116000 Website
  • Video
Services Provided

  • Strategic and creative consulting
  • Art direction
  • Movie scenario design
  • Graphic design
  • Web design and programming
  • Account Management