Mercedes – Launch Classe C

Client: Mercedes
Brand/Topic: Classe C Break Launch
Date: September 2007
Region: Brussels

Our mission
Our mission was to create a surprising and orignal event for the launch of the brand new Mercedes Classe C. The revelation of the car had to be surprising.

Target Audience
Fleet managers, mercedes distributors and the press

Our approach
We organized an afterwork party where several illusionists entertained the audience. The main act was a magician who made the new Classe C appear out of nothing on the empty stage.

Media used

  • Event
Services Provided

  • Art direction
  • Location scouting
  • Catering and food logistics
  • Artistics logistics
  • Event management
  • Account management