Client: Mer du Nord
Brand/Topic: E-commerce website Mer du Nord
Date: 20112
Region: Worldwide

Our mission
Mer du Nord wanted to merge its corporate website and its separte e-shop into one single  presence on the internet. The e-shop needed to be very brand oriented and not directed solely towards direct sales to preserve the image of Mer du Nord.

Target audience
Women who like like classy fashion for themselves and their children

Our approach
We build Mer du Nord’s e-shop in Magento Commerce. To make the brand stand out, the homepage and the category collections feature full-screen slideshows in which the client can add points of interest that can link to any content (internal and external). The whole solution is integrated tightly into other third party tools for sending out emails and following up orders, payments and shipments.

Visitors can share products via social networks such as Twitter and Facebook and can download and read catalogues on Issuu. To push the distribution, stores have their own Google Places page and Street View linked to.

While the website has everything one can expect from an e-commerce website, it still has a stylish look which lifts up this iconic Belgian fashion brand.

At launch we integrated a coupon action between Mer du Nord and Coca-Cola Light giving visitors the opportunity to get a discount at check-out.