Looza – Shivers

Client: Pepsico
Brand/Topic: Looza Ace
Date: 2006
Region: Belgium

Our mission
Create a viral campaign to promote the launch of the new Looza Ace.

Our approach
We developed a two-stage viral campaign to promote the new Looza Ace fruit-juice. A teaser phase, which consisted of a promotional website for a fantastic film. The website led you to believe a mighty shiver was about to hit movie theaters. The thriller movies featured an orange that scared the hell out of people. The buzz looked so real that film festivals contacted Cherry and Cake to ask if the films could be shown during the festival. Three weekly trailers kept web-surfers on tenterhooks until the revelation. The pack-shot was only added to the movies after the revelation and the orange was replaced by a Looza Ace bottle.

Media used

  • Campaign website
Services Provided

  • Art direction
  • Copywriting
  • Web design and programming
  • Movie production
  • Monitoring of online statistics
  • Account and project management