ING Lease – ING Car Plus Activation

Client: ING
Brand/Topic: ING Car Lease
Date: January 2007
Region: Brussels, Antwerp

Our mission
Our mission was to organize a street event in line with the above campaign for ING Car Lease. We were asked to produce a full size Machtbox packaging contanining a real Limousine. We had to organize an road-show during 14 days as well and handle all the legal aspect of such street marketing campaign.

Target Audience
People considering the purchase  of a new car at the motor show.

Media used

  • Street Event
  • Truck / Trailer
Services Provided

  • Logistic (location + legal aspect)
  • Production of the box
  • Organization of the roadshow