Client: FedEx EMEA
Brand/Topic: FedEx Express / Shipping to Asia
Date: June 2010 – April 2011
Region: Europe and the Middle East (22 countries)

Our mission
Implement a pan-regional direct marketing campaign promoting FedEx’s Europe to Asia service. Generation of incremental revenues on the Europe-Asia and Europe-India lane and the provision of qualified leads for sales were of utmost importance. We were asked to position FedEx as the “Expert to Asia/India” express delivery service and demonstrate its leadership in facilitating business between Europe and Asia/India.

Target audience
Business – Existing Clients and Prospects in Europe and the Middle East (22 countries).

Our approach
Don’t lose your way with your shipments to Asia!
This campaign is based on three short animated films about the suffering of crayons owned by people who don’t use FedEx for the Asian market. The accent is on the brand’s level of expertise, without which delivery to Asian countries could end up being disastrous.
In addition to the online part, this campaign also includes an original postal Direct Mailing that acts as a reminder of the main features of the service and gets people to consult the website to watch the films.  A competition completes the campaign.

Videos