FedEx – Next Time Use Us

Client: FedEx EMEA
Brand/Topic: FedEx Express / Shipping to the US
Date: June 2010 – April 2011
Region: Europe and the Middle East (22 countries)

Our mission
Implement a pan-regional direct marketing campaign promoting FedEx’s Europe to US service. Generation of incremental revenues on the Europe-US lane and the provision of qualified leads for sales were of utmost importance. We were asked to position FedEx as the “Expert to Asia/India” express delivery service and demonstrate its leadership in facilitating business between Europe and Asia/India.

Target audience
Business – Existing Clients and Prospects in Europe and the Middle East (22 countries).

Our approach
The campaign was based on 4 humorous animated short-films in 3D about the suffering of pencils owned by people who don’t use FedEx to ship to the US market. Chewing on pencils or breaking them is typical for managers who find themselves in stressful situations. We went a step further and brought these pencils to life by animating them and by using them throughout all media.

Media used

  • Different 3D animations
  • Direct mail
  • Goodies (FedEx pencils)
  • Website
  • Online advertising: banners
  • Sales collateral
  • Video sharing and seeding
  • E-mailing
Services Provided

  • Strategic and creative consulting
  • Art direction
  • Copywriting
  • Scenario design
  • Graphic design
  • Desktop Publishing
  • Web design and programming
  • Monitoring of online statistics
  • Account and project management