Eurostar – More than just a ticket

Client: Eurostar
Brand/Topic: Eurostar Plus Programme
Date: April 2011
Region: Belgium, France and the Netherlands

Our mission
Eurostar Plus is Eurostar’s new programme that lets travellers get more out of their trip (rewards, discounts and tips) by using their train ticket. All existing services, partners and offers are present on a dedicated website called Eurostar Plus.
We were asked to build and promote the website making this relationship program an active driver of the new brand positioning: “A Eurostar Ticket is more than just a ticket”.

Target audience
Leisure audience visiting friends and relatives, “One off” travellers or first timers as well as more frequent travellers.
Mainly .com customers

Our approach
The website was build together with an easy and fast management tool for updating deals with partners. A new graphical identity was developed for this programme and used throughout all online media and POS material. The website was promoted online via a banner campaign and Facebook. Visitors could also participate in a contest to win a trip to London.

Media used

  • Campaign website
  • Online banners
  • Posters
  • E-mailing
  • Flyers
Services Provided

  • Art direction
  • Copywriting
  • Graphic design
  • Web design and programming
  • DTP
  • Field activation
  • Monitoring of online statistics
  • Account and project management