Eurostar – London For Sale

Client: Eurostar
Brand/Topic: Travel to London
Date: 2009
Region: Belgium

Our mission
Eurostar launched an above campaign called “Eurostar@Monopoly” where the famous monopoly game was transposed to real life, on bus shelters. Each shelter could be bought by sending a unique code via mobile phone. If someone else already bought the shelter, virtual money was paid to the owner.Our mission was to activate this campaign online and prove once more that London is a surprising capital worth visiting at only 80 euros from Brussels.

Target audience
Any Belgian and London Lover.

Our approach
In line with the monopoly concept, we invented the character Sir E. State, an estate agent who offered London for sale for 80 Euros. In a series videos, Sir E. State presented different quarters of London as though they were properties. British humour and surprising pieces of information awaited the visitor.To acquire e-mail addresses, we organised an online contest.

Media used

  • Campaign website
  • Online banners
  • E-mailing
  • Flyers
Services Provided

  • Art direction
  • Copywriting
  • Graphic design
  • Web design and programming
  • DTP
  • Field activation
  • Monitoring of online statistics
  • Account and project management