Eurostar – Community Management

Client: Eurostar
Brand/Topic: Facebook Page “The Cream Of London By Eurostar”
Date: From 2009
Region: Belgium

Our mission
Back in 2009 our mission was to bring Eurostar on Facebook and Twitter and to attract a maximum number of fans to both social networks.

Our approach
First we defined publishing guidelines and procedures and quickly started managing the community on a daily basis. As the community grew, third party publishing tools became necessary to program publications and to monitor posts from fans.

Facebook and Twitter were integrated systematically in all major campaigns with a resulting increase of fans. Some Facebook-only activations were launched, supported by Facebook Ads to stimulate the community. In one year’s time, the number of “I like” ‘s went up from 0 to 20.000 making the Facebook Page an important communication channel for Eurostar.

Since 2011 the Facebook presence has been extended considerably with extra content pages : welcome page, newsletter subscription, in&out London and travel information.

Media used

  • Facebook
  • Twitter
Services Provided

  • Consulting
  • Copywriting
  • Graphic design
  • Programming
  • Posting
  • Monitoring
  • Account and project management