Eurostar – A Magical Price

Client: Eurostar
Brand/Topic: Eurostar / London
Date: August 2010
Region: Belgium

Our mission
Create a new, key visual that could be used for both online and offline to announce the Eurostar promotion for a city trip / short break to London.

Target audience
Leisure travellers, booking city trips via a tour operator. They are in any case not frequent travellers on Eurostar and will therefore visit the more traditional London attractions.

Our approach
Make an advertisement with traditional, typical elements of London easily recognizable by the target audience. and position London as a magical travel destination at a very attractive starting price.

Media used

  • Magazine
  • Banners
Services Provided

  • Art direction
  • Copywriting
  • Shooting
  • Graphic Design
  • Desktop Publishing
  • Account and project management