Client: Eurostar
Brand/Topic: Eurostar’s Facebook Page
Date: September 2011
Region: Belgium

Our mission
Animate Eurostar’s Facebook Page “The Cream Of London By Eurostar” by making use of this exceptional deal : A possibility to dine with Sting.

Target audience
Everyone, but mainly Facebook Fans and Eurostar Newsletter Subscribers

Our approach
Eurostar’s FB welcome page was used to promote this contest. This page is set up as the default page for visitors that haven’t “liked” the page yet. To be able to participate in the contest one had to “like” the page first, resulting in an increase of Eurostar’s Facebook fans.

The contest was a simple multiple choice contest