Bernard Massard – But where is Bernard?

Client: Bernard Massart / Van Piperzeel
Brand/Topic: Bernard Massart
Date: June 2009 – August 2009
Region: Belgium

Our mission
Build an online campaign based on 3 ads developed by the ad agency Van Pieperzeel.Give the brand a more dynamic image to seduce younger consumers (25-30y) by using new communication channels.

Target audience
Consumers 25-35 years old

Our concept
We seduced the target by using new communication channels. To stimulate brand ambassadors a facebook activation was launched called “But Where is Bernard?”. Each fan with the name “Bernard” was offered a bottle of Bernard Massard. The 100th Bernard won a dedicated party night.This resulted in a very positive and rich interaction with the target audience on Facebook and an augmented “sympathy” for the brand.

Media used

  • Campaign website
  • Facebook page
  • Facebook Ads



Services Provided

  • Buzz strategy
  • Art direction
  • Web design and programming
  • Facebook page set-up
  • Facebook community management
  • Monitoring of online statistics
  • Account and project management