Belgacom – Knokkinson Expedition Event

Client: Belgacom
Brand/Topic: Belgacom Businnes Unit/ Large Market
Date: September 2008
Region: Knokke

Our mission
Our mission was to create an incentive for 280 persons to annouce the arrival of the new business unit manager. The event had to divert and federate people.

Target Audience
Belgacom Businnes Unit/ Large Market collaborators

Our approach
We developed a treasure hunt at the Belgian coast under the name “The Knokkinson Expedition”. Six teams had to find a treasure via different activities: speedboat, sailling, cycling, beach volley, musical quizz… The hunt was followed by a BBQ on the beach and some clubbing at the Zuri discotheque.

Media used

  • Event
  • Intranet to annouce the event
Services Provided

  • Incentive organization
  • Catering and food logistics
  • Activities logistics
  • Shuttle logistics
  • Design and production of promotional material