We consider every touch point as an opportunity to interact
The proliferation of new channels of communication such as the internet, interactive television, mobile devices and other means has led to a split in your audience. Stimuli bombardment and the resulting shrinking consumer attention have made it harder for your brand to reach consumers in any meaningful way. On top of that, consumers play an increasingly pivotal role in making or breaking your brand. This involves a fundamental shift in how your brand should communicate.
At Cherry and Cake we consider every touch point as an opportunity to interact, engage, and build a relationship with your audience, 365 days a year. Embracing each opportunity with both hands adds value to the bond between your brands and its fans — and turns them into lovers.
We don’t think in terms of online or offline advertising. Both models are already melting together in a way where “ads” will incorporate peoples’ presence and behaviour. Campaigns are becoming a mix of real-time contextual offers, deals, and advertisements. We want our clients to benefit from this convergence and influence consumer behaviour. Say hello to brand kindness, location sharing, GPS-driven deals, group buying, online status symbol distribution…
Whatever the brand, whatever the project, it comes down to defining, conceiving, engaging, connecting, building, maintaining, analysing and optimizing your relationship with consumers.
