Our work
Our work is based on our values. Honesty and mutual respect in all client-agency relationships is paramount. We always offer value for money in everything we do. That also means we can be choosy. We love to pitch brands and clients who inspire us. We try to avoid short-term one-offs and project shopping. It goes against our belief that brand-consumer and client-agency relationships are long-term investments, and should be valued as such.
Brands we nurture(d):
Eurostar, Fedex EMEA, Havells Sylvania Europe, The European Wind Energy Association, The European Commission, Missing Children Europe, Opel GM, Visit Britain, Bernard Massard, Nestlé, Gemey-Maybelline, Belgacom, Microsoft, Coca-Cola, Unilever, Ford, Mobistar, BMI
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Mer du Nord’s e-shop
Client: Mer du Nord Brand/Topic: E-commerce website Mer du Nord Date: 20112 Region: Worldwide Our mission Mer du Nord wanted to merge its corporate website and its separte e-shop into one single presence on the internet. The e-shop needed to [...]
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European Commission – Women and Children’s Rights Programme
Client: Consortium of partners for the EU (Via Safège France) Brand/Topic: Women and Children's Rights in Ukraine Date: Nov 2009 - Dec 2011 Region: Ukraine (Consulting done locally by Cherry and Cake in Kiev) Our mission The overall objective [...]
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Eurostar – Community Management
Client: Eurostar Brand/Topic: Facebook Page "The Cream Of London By Eurostar" Date: From 2009 Region: Belgium Our mission Back in 2009 our mission was to bring Eurostar on Facebook and Twitter and to attract a maximum number of fans to both so [...]
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Sowecsom – Annual Report
Client: Sowecsom Brand/Topic: Annual Report Date: Since 2008 Region: Belgium Our mission Sowecsom is an organization that contributes financially to activities of socially responsible companies in Wallonia. Our task was to develop a strong gra [...]
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Mondial Telecom – beCherry Website
Client: Mondial Telecom Brand/Topic: beCherry Date: June 2011 Region: Europe Our mission Build a website to support the launch of the Smartphone App called beCherry. [leftcolumn]Services Provided Copywriting Web design and programming [...]
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Mondial Telecom – beCherry Mobile App
Client: Mondial Telecom Brand/Topic: beCherry Application (iPhone/Android) Date: June 2011 Region: Europe Our mission Design the wireframes of the application, the graphical layer and the icons. [leftcolumn]Services Provided Wireframe d [...]
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Eurostar – More than just a ticket
Client: Eurostar Brand/Topic: Eurostar Plus Programme Date: April 2011 Region: Belgium, France and the Netherlands Our mission Eurostar Plus is Eurostar's new programme that lets travellers get more out of their trip (rewards, discounts and ti [...]
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Havells Sylvania – Meet Mister Jones
Client: Havells Sylvania Brand/Topic: Lumiance Insaver LED Date: October 2010 Region: Belgium, Finland, France, Germany, Italy, Netherlands, Spain, UK Our mission Announce the new Lumiance Insaver LED lighting fixtures as an alternative to [...]
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Eurostar – A King’s Smartphone
Client: Eurostar Brand/Topic: Eurostar's new business class Date: September 2010 Region: Belgium Our mission This iPhone and Blackberry application was part of a campaign promoting the new Premier classes of Eurostar. It let kings and queens u [...]
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Eurostar – Service Fit For A Kiiiing
Client: Eurostar Brand/Topic: Eurostar's new business class Date: September 2010 Region: Belgium Our mission Promote Eurostar's new Premier classes, by using a strong idea to illustrate the "royal" service. We needed to avoid any allusion to t [...]
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Eurostar – A Date With Sting
Client: Eurostar Brand/Topic: Eurostar's Facebook Page Date: September 2011 Region: Belgium Our mission Animate Eurostar's Facebook Page "The Cream Of London By Eurostar" by making use of this exceptional deal : A possibility to dine with Stin [...]
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Eurostar – A Magical Price
Client: Eurostar Brand/Topic: Eurostar / London Date: August 2010 Region: Belgium Our mission Create a new, key visual that could be used for both online and offline to announce the Eurostar promotion for a city trip / short break to London. [...]
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Eurostar – Sunday Train
Client: Eurostar Brand/Topic: Eurostar's extra train on Sunday Date: July 2010 Region: Belgium Our mission During the summer of 2010 Eurostar added one extra train to the timetable, on Sundays. Our mission was to promote this train. The reason [...]
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FedEx – Rugby Dream Day
Client: FedEx France / FedEx UK Brand/Topic: FedEx ERC rugby sponsorship Date: June 2010 - April 2011 Region: Belgium and France Our mission Generate incremental revenues and increase FedEx visibility through the second edition of the ERC rugb [...]
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EWEA – A Breath Of Fresh Air
Client: EWEA (European Wind Energy Association) Brand/Topic: Wind Energy Date: 2010-2011 Region: Europe Our mission Communicate "wind" as a key technology and mainstream power source with three key advantages: security, economy and environment [...]
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Eurostar – London Virus
Client: Eurostar Brand/Topic: Travel to London Date: April 2010 - December 2010 Region: Belgium and France Awards Gold at the MIXX Awards 2010 for best integrated online campaign Nominee at AMMA Awards 2011 for Best Integrated Use of Digital [...]
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Bedevotion Online Store
Client: Bedevotion Brand/Topic: E-commerce website Bedevotion Date: 2010 Region: Worldwide Our mission Create the Bedevotion Brand (logo and styleguide) and develop an e-commerce website to sell comic books, posters, ex-libris, originals and s [...]
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Vlan – My Place Is Like Hell
Client: Vlan Brand/Topic: Vlan Immo Date: 2009 Region: Belgium Our mission Raise brand awareness of vlanimmo.be as an online channel to search for real estate. Target audience People considering to move from their place Our approach We [...]
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Bernard Massard – But where is Bernard?
Client: Bernard Massart / Van Piperzeel Brand/Topic: Bernard Massart Date: June 2009 - August 2009 Region: Belgium Our mission Build an online campaign based on 3 ads developed by the ad agency Van Pieperzeel.Give the brand a more dynamic imag [...]
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Osar Architecture
Client: Osar Brand/Topic: Osar Date: 2009 Region: Belgium Our mission The architect firm FDA planned to change its brand to "Osar Architecture" and to support this change the well-known architecture consultancy called on Cherry and Cake to rev [...]
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Missing Children Europe – Hotline 116000
Client: MCE - Missing Children Europe Brand/Topic: Missing Children and the hotline 116000 Date: 2009 - 2011 Region: Europe Our mission Missing Children Europe (MCE) is the European Federation for Missing and Sexually Exploited Children, creat [...]
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Eurostar – London For Sale
Client: Eurostar Brand/Topic: Travel to London Date: 2009 Region: Belgium Our mission Eurostar launched an above campaign called "Eurostar@Monopoly" where the famous monopoly game was transposed to real life, on bus shelters. Each shelter coul [...]
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FedEx – Next Time Use Us
Client: FedEx EMEA Brand/Topic: FedEx Express / Shipping to the US Date: June 2010 - April 2011 Region: Europe and the Middle East (22 countries) Our mission Implement a pan-regional direct marketing campaign promoting FedEx's Europe to US ser [...]
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Nearly New Car – The League Of The Impatient
Client: Nearly New Car Brand/Topic: Nearly New Car Date: December 2009 Region: Belgium Our mission Nearly New Car is the official dealer for recent second hand cars coming from the official importer of Mercedes and Smart cars. Our mission was [...]
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FedEx – Shipping To Asia
Client: FedEx EMEA Brand/Topic: FedEx Express / Shipping to Asia Date: June 2010 - April 2011 Region: Europe and the Middle East (22 countries) Our mission Implement a pan-regional direct marketing campaign promoting FedEx's Europe to Asia ser [...]
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Belgacom – Knokkinson Expedition Event
Client: Belgacom Brand/Topic: Belgacom Businnes Unit/ Large Market Date: September 2008 Region: Knokke Our mission Our mission was to create an incentive for 280 persons to annouce the arrival of the new business unit manager. The event had to [...]
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FedEx – Be a Superhero
Client: FedEx EMEA Brand/Topic: FedEx Express / Shipping to the U.S. East Coast Date: September 2008 Region: Europe, Middle-East and India Our mission Implement a USA East Coast promotional B2B campaign to increase sales and activate prospects [...]
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Ford Kuga – Brand Activation
Client: Ford Brand/Topic: Ford Kuga Date: June 2008 Region: Brussels Our mission Our mission was to reproduce the tv ad running on national television in the streets of Brussels. Target Audience People driving through Brussels Our appro [...]
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City2 – The Big Blast
Client: City2 Brand/Topic: 30 Years of City2 Date: March 2008 - September 2008 Region: Belgium Our mission Promote the 30th anniversary the big shopping mall named “City 2 in the heart of Brussels. Attracting a younger audience was a major c [...]
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Mercedes – Launch Classe C
Client: Mercedes Brand/Topic: Classe C Break Launch Date: September 2007 Region: Brussels Our mission Our mission was to create a surprising and orignal event for the launch of the brand new Mercedes Classe C. The revelation of the car had to [...]
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BMI – The Perfect Flight
Client: BMI British Midland International Brand/Topic: BMI fLights to London, Edinburgh, Leeds and Nothingham Date: September 2007 Region: Belgium Our mission Familiarise people with BMI's British destinations from Brussels airport. Target [...]
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Visit Britain – The Royal Guard Cheeeese Game
Client: Visit Britain, Eurostar, Holiday Line Brand/Topic: London Date: 2007 Region: Belgium Our mission Create an advergame to remind people that London is a fun, entertaining destination that is not to be overlooked. Our approach We buil [...]
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Opel – Prepare Your Hair
Client: Opel General Motors Brand/Topic: Opel Astra Twin Top Date: 2007 Region: Belgium, Netherlands and Germany Our mission Promote the launch of the new Opel Astra Twin Top via a viral online campaign. Raise brand awareness and collect a max [...]
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Visit Britain – Great Britain, So Close
Client: Visit Britain Brand/Topic: Great Britain Date: 2007 Region: Belgium Our mission Remind Belgian tourists that Great Britain is a favoured destination within two hours' travelling time of Belgium. Target audience Belgian tourists [...]
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ING Lease – ING Car Plus Activation
Client: ING Brand/Topic: ING Car Lease Date: January 2007 Region: Brussels, Antwerp Our mission Our mission was to organize a street event in line with the above campaign for ING Car Lease. We were asked to produce a full size Machtbox packag [...]
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Visit Britain – Drive Left
Client: Visit Britain Brand/Topic: Great Britain Date: 2007 Region: Belgium Our mission Research shows that the Web is the primary vehicle people are using today to research a destination. Visit Britain wanted to be the trigger in the decision [...]
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Plug Mobile – Get Me A Rabbit
Client: PlugTV Brand/Topic: Plug Mobile Date: 2006 Region: Belgium Our mission Promote the launch of the mobile service Plug Mobile in collaboration with Proximus.Raise brand awareness and collect a maximum of contact information. Target au [...]
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Mobistar – Guess The Catch-Phrase
Client: Mobistar Brand/Topic: Mobistar ADSL Date: 2006 Region: Belgium Our mission Create a viral campaign to announce a Mobistar ADSL promotion. Our approach We launched an advergame featuring two famous belgian humorists and actors, Fran [...]
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Looza – Shivers
Client: Pepsico Brand/Topic: Looza Ace Date: 2006 Region: Belgium Our mission Create a viral campaign to promote the launch of the new Looza Ace. Our approach We developed a two-stage viral campaign to promote the new Looza Ace fruit-juice [...]
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McCann-Erickson – Corporate Intranet
Client: McCann-Erickson Brand/Topic: McCann-Erickson's Intranet Date: 2006 Region: Belgium Our mission Most of the corporate intranets are quite boring. Given the nature of McCann's business and the creative profile of the staff, we were asked [...]
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Unilever – How “M” Are You?
Client: Unilever Brand/Topic: Magnum Date: 2006 Region: Belgium Our mission Create a viral campaign to promote the Magnum brand. Target audience Mainly women Our approach All women grow up dreaming of their prince charming, only to be [...]
